awareness-trial-repeat

awareness-trial-repeat
сокр. ATR марк. знакомство-испытание-повторение (модель потребительского поведения, состоящая из трех этапов движения потребителя к принятию продукции)
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Англо-русский экономический словарь.

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Смотреть что такое "awareness-trial-repeat" в других словарях:

  • Знакомство-Испытание-Повторение — Состоящая из трех этапов схема движения потребителя к принятию продукции. Первая стадия, знакомство, возникает в результате изучения потребителем конкретной продукции, ее свойств и доступности в первую очередь с точки зрения ценовых характеристик …   Справочник технического переводчика

  • ATR — noun a model showing stages in the effects of advertising on the consumer, where the customer becomes aware of the product, buys it once to try it and then buys it again when he finds it is satisfactory. Full form awareness, trial, repeat …   Marketing dictionary in english

  • Ad Tracking — Ad tracking, also known as post testing or ad effectiveness tracking is continuous in market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus… …   Wikipedia

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Life Sciences — ▪ 2009 Introduction Zoology       In 2008 several zoological studies provided new insights into how species life history traits (such as the timing of reproduction or the length of life of adult individuals) are derived in part as responses to… …   Universalium

  • Law, Crime, and Law Enforcement — ▪ 2006 Introduction Trials of former heads of state, U.S. Supreme Court rulings on eminent domain and the death penalty, and high profile cases against former executives of large corporations were leading legal and criminal issues in 2005.… …   Universalium

  • Huntington's disease — Classification and external resources A microscope image of …   Wikipedia

  • Hinduism — /hin dooh iz euhm/, n. the common religion of India, based upon the religion of the original Aryan settlers as expounded and evolved in the Vedas, the Upanishads, the Bhagavad Gita, etc., having an extremely diversified character with many… …   Universalium

  • HIV/AIDS in the People's Republic of China — The HIV/AIDS pandemic scene in East Asia is largely dominated by China. Much of the current spread of the human immunodeficiency virus (HIV) in China has been through intravenous drug use and prostitution. In China, the number of affected by HIV… …   Wikipedia

  • Russia — /rush euh/, n. 1. Also called Russian Empire. Russian, Rossiya. a former empire in E Europe and N and W Asia: overthrown by the Russian Revolution 1917. Cap.: St. Petersburg (1703 1917). 2. See Union of Soviet Socialist Republics. 3. See Russian… …   Universalium

  • religion — religionless, adj. /ri lij euhn/, n. 1. a set of beliefs concerning the cause, nature, and purpose of the universe, esp. when considered as the creation of a superhuman agency or agencies, usually involving devotional and ritual observances, and… …   Universalium


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